Marketing Manager
Job: Marketing Communications
Schedule: Full-Time
Travel: up to 10% domestic and international
Reporting to: Managing Director/CEO Pilz USA
PILZ Automation Safety L.P. is technology leader in safe automation technology. In this area, PILZ is consistently developing a role as a total solutions supplier with solutions for safety and automation technology. The objective of PILZ is to automate machines and plants in such a way that the safety of man, machine and environment is always guaranteed. In addition to the head office in Ostfildern near Stuttgart, Germany, PILZ is represented by 42 subsidiaries and branches on all continents.
Position Summary:
The Marketing Manager will drive all marketing communication and branding activities in the subsidiary in collaboration with sales and product management and in synchronization with Global and Regional Marketing. The position will be reporting to Managing Director/CEO of PILZ USA.
Key Responsibilities:
- Establish and implement the annual marketing plan collaborating with sales, marketing and management. Communicates and works closely with other Pilz subsidiaries internationally and Headquarter Marketing to ensure consistent brand messaging.
- Responsible for the marketing budget.
- Manages and develops marketing programs and materials such as advertising, literature, press releases, social media, and SEO/SEA.
- Manages lead generation, measures fulfillment and ROI on lead generation, and finds new ways to increase the quality of the leads generated.
- Develops and maintains effective media contacts, oversees company’s public relations and may act as spokesperson if necessary.
- Leads trade show, road show, and customer event activities including development of booths and materials.
- Selects and manages marketing vendors, including printers, graphic artists, advertising agencies and the like.
- Organizes and conducts customer research to gain an understanding of customers and competitive dynamics.
- Disseminate industry application stories through market and competitor analyses.
- Assists in the creation of success stories, white papers, YouTube videos, Podcasts, Webinars, and similar.
- Updates and maintains the company’s internet presence, including the websites and distributor portals.
- Other duties as assigned.
Personal Skills:
- Ability to work in disbursed and/or virtual team environments.
- Self-motivated, well-organized and team oriented.
- Excellent communications skills, verbal and written.
- Exceptional planning, organizational and time-management skills.
Minimum Qualifications:
- Bachelor’s Degree from a four-year college or university in Marketing, Business Communication, Public Relations or similar program and six (6) to eight (8) years of related experience and/or training, or an equivalent combination of education and experience.
- Fluency in Microsoft Office 365, Adobe Creative Suite, and willing to learn specific company software (web site editing, CRM, etc.) as well as other web services.
- Experience developing and managing a departmental budget of $150,000 or larger.
- Exhibition/event management experience.
- Online marketing experience: experience in using Content Management Systems (CMS) and tracking tools (e.g. Google Analytics), experience in SEO and SEA, social media affinity, and marketing automation.
- Previous experience in the automation industry a plus.
- Ability to lift and/or move up to 50 pounds; reasonable accommodations may be made if needed.
- Ability to travel for more than a week a few times a year for trade shows and meetings in the US as well as internationally.